Ben Pon created a wine collection based on the philosophy that special wines should be able to be tasted by anyone who finds life beautiful and wants to make it more beautiful. He chose well-known grapes from Burgundy and Bordeaux such as Chardonnay, Sauvignon Blanc, Pinot Noir, and Cabernet Sauvignon. Each of the wines received high ratings.
In late 2021, the winemaker went to France for a Provence rosé, stumbled upon Château La Coste, and proposed a joint venture. Et voila, in early 2022 the newest member of the Bernardus family was born, the world's first Provence Rosé Golden State. A premium French rosé with a California twist.